WynnBET, Colorado Rockies ink multi-year partnership
Operator will get marketing access, MLB team’s fans can win trips to Wynn Las Vegas.
WynnBET, the mobile sports betting app from Wynn Resorts, and the Colorado Rockies on Wednesday unveiled a multi-year partnership.
As part of the agreement, terms of which were not announced, WynnBET will be designated as a sports betting partner of the Major League Baseball club and have access to a wide range of assets.
WynnBET will host several premium hospitality events and experiential activations on the main and external concourses at Rockies’ home games. WynnBET also will have the chance to choose fans for select memorable moments, such as throwing out the ceremonial first pitch and participating in special on-field ceremonies.
Fans attending home games at Coors Field will see rotating WynnBET signage and branding behind home plate, as well as on the main video boards in left field (pregame and in-game).
In addition, WynnBET will run in-game promotions that may yield prizes such as trips to Wynn Las Vegas.
The two parties said their partnership includes several digital assets integrating WynnBET branding into the Rockies’ social media accounts and team portal through the MLB Ballpark app, as well as significant advertising presence on Rockies.com.
Through the WynnBET app’s “Spin Wheel,” users will have opportunities to win lower level tickets to Rockies games with pairs of seats set to be distributed this summer for the team’s remaining home games.
To celebrate the partnership, WynnBET will be offering a special Rockies’ in-app odds boost on Wednesday. All Colorado users can bet on the Rockies at +500 (max $10 bet) in Wednesday’s game against Arizona.
Wynn Interactive is the online gaming division of Wynn Resorts, Ltd., offering a collection of casino and sports betting mobile options. Wynn Interactive products operate under the WynnBET, WynnSLOTS and BetBull brands.
WynnBET currently is available in New Jersey, Colorado, Michigan, Virginia, Indiana and Tennessee. The company says it is poised for rapid expansion in 2021 with several pending license applications in process. WynnBET is an authorized gaming operator of NASCAR andmarketing partner of several NBA and MLB teams.
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