BetMGM partners with hockey legend Wayne Gretzky
The Great One will be the face of operator’s hockey and North American marketing efforts.
Sports betting and digital gaming company BetMGM on Wednesday said it has signed Wayne Gretzky (pictured) to a multi-year deal as a brand ambassador.
Gretzky, who earned the nickname The Great One during his playing career, is regarded by many as the greatest hockey player of all time. He holds or shares 61 unique NHL records, including being the all-time leader in both goals and assists, totaling 2,857 points in 21 seasons with Edmonton, Los Angeles, St. Louis and the New York Rangers.
He won nine Hart Trophies during his storied career as the league’s Most Valuable Player, and four times led his team to a Stanley Cup Championship. He was inducted into the Hockey Hall of Fame after retirement.
BetMGM described Gretzky as “hockey’s most iconic superstar,” and said he will join the operator’s hockey and North American marketing efforts.
“No one in league history has accomplished more than Canada’s legendary superstar,” BetMGM said in a statement.
Matt Prevost, BetMGM’s chief revenue officer, added, “Wayne is an exceptional talent who transcends the sports world and we are proud to welcome him to the BetMGM team. As we look toward potential expansion into Canada, and elsewhere throughout the United States, Wayne will bring a unique ability to tell our brand story.”
“BetMGM is a terrific company and one at the forefront of the dynamic changes taking place in the sports business,” said Gretzky. “I am excited to be a part of the company’s continued expansion into new states and territories and to help tell BetMGM’s story.”
BetMGM is the result of a partnership between MGM Resorts International and Entain Plc. The New Jersey-based company uses Entain’s US-licensed technology to offer sports betting and online gaming via brands such as BetMGM, Borgata Casino, Party Casino and Party Poker.
The BetMGM app is available on both iOS and Android, as well as accessible via desktop.
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
