BetMGM partners with NYRA Bets
Operator will incorporate the NYRA Bets wagering platform into its horse racing app.
BetMGM on Friday said it has signed a partnership agreement with NYRA Bets, LLC.
NYRA Bets is the official advance deposit wagering (ADW) platform of the New York Racing Association. Launched as a national ADW in 2016, it currently is available to customers in 30 states.
The two parties said NYRA Bets is BetMGM’s first horse racing partner, and their deal will allow customers to watch and wager on thoroughbred, harness and quarter horse races at more than 200 tracks around the world.
NYRA Bets said it achieved rapid growth last year as new customers gravitated toward horse racing as it was one of the few sports able to operate during the early stages of the Covid-19 pandemic.
BetMGM said it will utilize the NYRA Bets wagering platform in its horse racing app for Apple and Android devices and on desktop.
The companies said customers will have access to daily horse racing content, live streaming video and race replays, and will be able to wager on marquee events in the United States such as the Kentucky Derby, Preakness, Belmont Stakes and the Breeders’ Cup, as well as international events including the Royal Ascot meet, Melbourne Cup, Saudi Cup and the Dubai World Cup.
“We have found a great partner in NYRA Bets and look forward to working with them to create a thrilling, interactive experience for horse racing fans on BetMGM,” BetMGM CEO Adam Greenblatt said in a statement.
NYRA Bets president Tony Allevato added, “This is the type of partnership that reflects the importance of horse racing within the rapidly evolving sports betting marketplace. BetMGM has consistently led the charge to expand wagering opportunities for their customers, and we are thrilled that our horse racing content soon will be available on their platform.”
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