BetMGM now Official Gaming Partner of Baltimore Ravens
Operator gets in-stadium signage, sponsored presence on NFL team’s digital channels.
Sports betting and digital gaming company BetMGM on Wednesday said it has signed a multi-year agreement to be the official gaming partner of the Baltimore Ravens.
The two parties said they will collaborate to create co-branded promotions for Ravens fans. BetMGM branded signage will be placed throughout M&T Bank Stadium, and the BetMGM logo will be seen on the team’s digital media and integrated social media content.
In addition, the BetMGM app will feature Ravens specific promotions and marketing campaigns.
BetMGM will also have a private hospitality suite within M&T Bank Stadium, home of the National Football League franchise.
Terms of the agreement were not disclosed.
Maryland residents approved a referendum to legalize sports betting in November 2020. As reported by Gaming America, Maryland Governor Larry Hogan signed the bill into law on May 18.
BetMGM and the Ravens noted while mobile and retail sports betting has been legalized, the regulatory framework in the state still needs to be determined.
“When we began the process of carefully identifying sports betting and digital gaming partners, one of our top priorities was finding unique ways for Ravens fans to further engage with the team,” Kevin Rochlitz, chief sales officer for the Ravens, said in a statement. “We are excited to partner with BetMGM and look forward to the specialized entertainment experience the company will provide for our fans.”
Matt Prevost, BetMGM’s chief revenue officer, added: “The Ravens are an incredible organization with a rich history, and we are proud to have BetMGM as the team’s first official partner in the gaming space. We look forward to offering Ravens fans new ways to engage with their favorite football team on our platforms.”
Jorge Perez, president and chief operating officer, MGM National Harbor, said BetMGM’s partnership with the Ravens “comes at a pivotal time for MGM National Harbor, as we usher in the era of legalized sports betting in Maryland.”
“We are confident that we will provide Ravens fans throughout the DMV with new and innovative ways to experience football season before, during and after games at our entertainment resort,” Perez said.
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