Mario Lopez to serve as Brand Ambassador for Hard Rock Jackpot Planet
Hard Rock Games is the developer and operator of Hard Rock Digital’s free-to-play online and mobile gaming offerings, including puzzles, table games and slot titles from various suppliers.
Key Points
- As part of his Brand Ambassador role, Lopez will headline Hard Rock’s Spin Like A Star campaign, set to be released across television, print, digital and in-game platforms
- Each Hard Rock social gaming platform is integrated within the operator’s Unity by Hard Rock loyalty program, allowing players to earn tier credits via their online play
Hard Rock Games, the developer and operator of Hard Rock Digital’s free-to-play online and mobile gaming offerings, has unveiled well-known actor and television host Mario Lopez as its new Brand Ambassador.
“I’ve always been a huge fan of Hard Rock, so joining Hard Rock Games and being part of Jackpot Planet just feels like a perfect fit,” Lopez said.
“I’m excited to bring that same fun and energy to players everywhere and help make their experience as awesome as the brand itself.”
As part of his Brand Ambassador role with Hard Rock Games, Lopez will headline the operator’s Spin Like A Star campaign, set to be released across television, print, digital and in-game platforms.
Hard Rock Jackpot Planet, a recently launched free-to-play social casino app, integrates Vegas-style slot machines, Hard Rock International loyalty rewards and “non-stop entertainment” in the hopes of providing an enhanced player experience.
Good to know: Hard Rock Bet expanded upon its partnership with Games Global for the exclusive bespoke launch of Nine Nekos of Fortune across the online casino platform’s offering in New Jersey on September 15
“Mario Lopez is the ultimate embodiment of the Hard Rock spirit — charismatic, energetic and deeply connected to entertainment and culture. His passion for the Hard Rock brand and natural ability to engage audiences make him the perfect partner for Jackpot Planet and our ‘Spin Like a Star’ campaign,” Hard Rock Games Managing Director Daniel Kajouie said.
“We’re excited to have Mario on board to help us bring the thrill of our social games to fans everywhere.”
Each Hard Rock social gaming platform is integrated within the operator’s Unity by Hard Rock loyalty program, allowing players to earn tier credits via their online play.
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