Skagit Valley Casino Resort joins first-ever Tribal entertainment collaboration

Key Points
- SEG found 137 Tribal casinos report poor communication can “inflate” artists fees and limit entertainment opportunities while 74% of acts are not rebooked the following year
- The Tribal alliance will also introduce the NWIEA, a nonprofit attempting to unite Tribal entertainment programs and create more outlets for Indigenous entertainers
Skagit Valley Casino Resort has joined Snoqualmie Casino & Hotel and Little Creek Casino Resort in partnering with Seattle Entertainment Group (SEG) to form a first-of-its-kind Tribal alliance in the hopes of saving costs and elevating Tribal entertainment.
The alliance was said to be “aimed at streamlining artist booking, production and ticketing across venues,” while prioritizing cost efficiency and cultural empowerment.
“Since time immemorial, our tribes have exchanged and shared resources throughout the region,” SEG Founder Troy Wyatt said.
“This has become our life’s work and the newest collaboration continues that legacy, blending tradition with innovation to create a trusted entertainment network.”
SEG found 137 Tribal casinos report poor communication can “inflate” artists fees and limit entertainment opportunities while 74% of acts are not rebooked the following year due to revenue loss.
The entertainment company will also introduce AI-powered booking tools to support agents, artists and venues, as production costs per entertainment show have reportedly been reduced by 47.3%, saving Tribal venues “tens of thousands of dollars” in costs.
Good to know: The Yuhaaviatam of San Manuel Nation announced more than $13.5m in grants to support community programs across the country on September 19
“We’re excited to combine SEG’s talent booking, ticketing, production and casino operations expertise with our deep roots in Tribal hospitality to bring unforgettable performances to our venue,” Skagit Valley Casino veteran Kathleen Maloney said.
The Tribal alliance will also introduce the Northwest Indian Entertainment Alliance (NWIEA), a nonprofit attempting to unite Tribal entertainment programs and create more outlets for Indigenous entertainers.
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