Underdog becomes first US-based operator to integrate Sportradar’s Bettor Sense

Bettor Sense is a responsible gaming solution which assists operators in detecting early signs of gambling-related risk and offers personalized interventions to protect users from potential harm.

Underdog Fantasy has formed a new agreement with Sportradar to integrate the technology company’s Bettor Sense responsible gaming solution within its platforms, representing the first US-based operator to utilize the AI-powered program. 

“Collaborating with Sportradar to integrate Bettor Sense is another step in Underdog’s proactive approach to enhanced player protection across all entry types,” Underdog Fantasy VP of Responsible Gaming Adam Warrington said. 

“The integration of this leading player protection technology to detect problem play and provide clear resources to those who need it, now including treatment services from the clinicians at Birches Health, is a critical step forward for our players.”

Bettor Sense assists operators in taking a proactive approach to detecting early signs of gambling-related risk and offers personalized interventions to protect users, having originally launched in July 2025. 

The program also identifies individuals exhibiting problem gambling behavior through AI-powered technology and provides access to care services from Birches Health.

Good to know: Epic Global Solutions partnered with Underdog Fantasy on May 13 to deliver a series of responsible gaming workshops aimed at strengthening player protection practices through personal storytelling and frontline staff training

“We applaud Underdog for taking this meaningful step to not only safeguard, but also to provide resources to players who exhibit potential problem gaming behavior,” Sportradar Head of Integrity Services and Athlete Wellbeing Jim Brown said. 

“Sportradar’s expertise and innovative solutions are designed to not only address the needs of our clients but also support a secure and sustainable industry.”

Underdog stated the integration advances its “commitment to creating a responsible gaming environment” and offering improved player protection across all platforms.

Kirk Geller

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