Everi debuts Breeders’ Cup mobile app for enhanced fan experience
The 2025 Breeders’ Cup World Championships will take place from October 31-November 1 at the Del Mar Thoroughbred Club in California, having celebrated its 40th anniversary in 2024.
Key Points
- The application will include live streaming offerings for all Breeders’ Cup races, post times, official results, event news and on-site event and venue information
- Everi’s integration of SeatGeek’s ticketing platform will also hope to ease the purchasing and venue entry process for Breeders’ Cup attendees
Everi has introduced a new mobile application for attendees of the 2025 Breeder’s Cup World Championships in Bel Mar, California, set to include live streaming offerings for all Breeders’ Cup races, post times, official results, event news and on-site event and venue information.
“The launch of our new mobile app is a great way to deepen engagement with our attendees and fans, in collaboration with IGT and Everi’s innovative mobile platforms,” Breeders’ Cup Limited EVP and CMO Justin McDonald said.
“We are proud to offer an enhanced Breeders’ Cup race day for patrons at the track and easily accessible coverage for race fans across the world.”
Everi, now an IGT brand, will integrate SeatGeek’s ticketing platform to help ease the purchasing and venue entry process for Breeders’ Cup attendees, as the race celebrated its 40th anniversary in 2024 and will take place from October 31-November 1 at the Del Mar Thoroughbred Club.
“The combination of our industry-leading mobile offerings with the built-in fanbase of the prestigious Breeders’ Cup World Championships is an ideal opportunity to showcase how we can enrich the on-site experience through our BeOn Venue platform,” IGT FinTech CEO Darren Simmons said.
“This mobile-first engagement is further supported by additional content for fans experiencing the event live or unable to attend this year’s event.”
Good to know: Everi Holdings and its CashClub Wallet technology began powering Penn Entertainment’s Penn Wallet at M Resort Spa Casino on May 5 in the hopes of driving additional volume and improving operational efficiency
Everi also developed a new venue app for T-Mobile Arena in Las Vegas, Nevada on July 22, said to be a continuation of the supplier’s strategic expansion into sports and entertainment following its acquisition of Venuetize assets in 2023.
The Las Vegas Strip venue currently houses the Vegas Golden Knights NHL franchise, as well as events for the Ultimate Fighting Championship and boxing.
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