XCLSV partners with Bullseye Event Group to bring sports betting to tailgates

Under the partnership terms, XCLSV holds exclusive authorization to promote sports betting and iGaming services at Bullseye’s tailgate events.

XCLSV has announced an exclusive partnership with Bullseye Event Group to integrate sports betting activations into its VIP tailgating events.

The deal establishes XCLSV as the official iGaming partner of Bullseye VIP Tailgates, creating the first sports betting-focused activation of its kind in this setting.

The agreement gives XCLSV sole rights to promote sportsbooks, social casinos and iGaming brands at Bullseye’s tailgate events, which take place at NFL home games for the Rams, Browns, Saints, Panthers, Colts, Lions and Broncos – as well as major sporting occasions such as the Super Bowl and NCAA Final Four.

The company’s approach aims to guide users through different stages of the sports betting experience, from initial sign-ups to more advanced wagering activities.

Good to know: According to XCLSV, the initiative is designed to connect directly with fans at their most engaged moments, providing opportunities to introduce them to betting platforms and gather first-party data through its CRM program

Commenting on the move, XCLSV’s Founder Zaire Williams stated: “We recognized that while sports betting has gone mainstream, brands are missing a massive opportunity with tailgating audiences. These fans are the most engaged and passionate, yet they’ve remained largely untapped by traditional sportsbook marketing.

“XCLSV’s goal is to nurture people at every stage of their sports betting journey and to meet customers where they are. This partnership with Bullseye Event Group allows us to do exactly that – introducing fans to the right sportsbooks, casinos, social casinos and apps while gathering valuable first-party data for our CRM programs.

“Whether someone is placing their first bet or they’re a seasoned player, we’re there to connect them with the right tools and experiences at the moment when their passion peaks.”

The move builds on XCLSV’s broader involvement in the US iGaming marketing space. Last year, the company partnered with The Unit on services including PPC, SEO and influencer marketing.

Jack Found

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