SEGG Media launches Sports.com Studios in Mexico

SEGG Media Corporation has announced the launch of Sports.com Studios in Mexico to establish a new regional hub for sports and entertainment content in Latin America. 

The initiative is part of the company’s strategy to expand operations in Mexico while increasing audience engagement across its global ecosystem.

Sports.com Studios will serve as SEGG Media’s production arm, focused on scalable and locally relevant programming. Its first project is the Spanish-language reality series Maximo Futbol, premiering on September 30 on Sports.com.

The program, centered on the Mexican market but distributed globally, will feature athletes from across the country. The production is supported by brand sponsors such as Samsung, Wilson and JAC.

Matthew McGahan, Chairman, President & CEO of SEGG Media, said, “Launching content from Sports.com Studios in Mexico marks a pivotal moment in SEGG Media’s strategy. 

“We are proving the strength of our ecosystem: Lottery.com operations provide a trusted consumer platform, Sports.com Studios generates content that deepens engagement, and together they create scalable opportunities for increased revenues, global expansion and brand recognition. This is the blueprint for how the company plans to rapidly deliver shareholder value and global brand growth.”

Tim Scoffham, CEO of Sports.com Media and Lottery.com International, added, “LatAm is one of the world’s fastest-growing markets for digital lottery and sports entertainment. With the launch of Sports.com Studios content in Mexico, we are combining our technology, storytelling and operational expertise to capture this momentum and build on the success of our original content arm. 

“This dual approach strengthens our position in Mexico and establishes a launchpad for the Company’s expansion throughout the region.”

Good to know: Lottery.com Inc. has recently rebranded as SEGG Media Corporation 

Miguel Sanchez, producer of Maximo Futbol, commented, “Maximo Futbol reflects the passion, talent and ambition of Mexico’s sports culture. With Sports.com Studios and our brand partners, we are creating a new standard for regional sports content that inspires communities and generates global reach.”

Regarding expansion, the company recently announced plans to relaunch its Lottery.com brand and re-enter the US lottery market.

It also unveiled its first nationwide lottery rewards program and began the process to become an official affiliate partner of iLottery programs in Pennsylvania, Virginia and Michigan.

Carlos Mendez

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Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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