Theresa Minarik joins Emerald Queen Casino & Hotel as CMO
Minarik previously served as Director of Marketing for both The Point Casino & Hotel and Little Creek Casino Resort, where she helped to introduce modernized digital platforms.
Key Points
- In her new role, Minarik will oversee the property’s marketing team, focused on enhancing guest experience across digital, traditional and on-site channels
- Prior to her roles in hospitality, Minarik managed integrated campaigns for brands such as Boeing, UPS, AT&T, Lego and American Girl
Emerald Queen Casino & Hotel has appointed Theresa Minarik to the role of CMO, where she will lead the operator’s marketing strategy and execution across all properties to help drive performance, loyalty and brand growth.
“We are happy to welcome Theresa to the EQC leadership team,” Emerald Queen Casino & Hotel CEO Yale Rowe said.
“Her proven ability to combine creativity with analytics, her experience with large-scale campaigns and her understanding of the Tribal gaming landscape make her an exceptional fit. She will play a pivotal role in shaping EQC’s future.”
Owned and operated by the Puyallup Tribe of Indians, Emerald Queen Casino & Hotel spans two properties in Fife and Tacoma, Washington, combining to offer over 4,000 slot machines, 60 table games and a sportsbook.
Minarik will now oversee the property’s marketing team, focused on enhancing guest experience across digital, traditional and on-site channels. She previously served as Director of Marketing for both The Point Casino & Hotel and Little Creek Casino Resort, helping to introduce modernized digital platforms.
Good to know: Palms Casino Resort appointed Kevin Glass as its new GM on September 15, where he will now oversee day-to-day business for Palms and Palms Place, both of which are owned and operated by the San Manuel Band of Mission Indians
“Emerald Queen Casino is at such a pivotal moment, and I am excited to take the brand they have built to the next level,” Minarik said.
“The Tribe’s commitment to the local community, to Seattle and to innovation and hospitality sets EQC apart, and I look forward to building campaigns and experiences that deepen guest loyalty and highlight EQC as the entertainment and gaming leader in the region.”
Prior to roles in hospitality, Minarik managed integrated campaigns for brands such as Boeing, UPS, AT&T, Lego and American Girl.
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