Cordish Gaming Group promotes Nikolina Felton to SVP of Marketing
Felton previously served in the same role for the company’s Live! Casino & Hotel Maryland facility, supporting the corporate development team through multiple property expansions.
Key Points
- In her new position, Felton will lead database and direct marketing efforts as well as “spearhead” strategic initiatives to drive customer engagement and revenue growth
- Felton first joined Live! Casino & Hotel Maryland as part of the property’s opening team in 2012 where she served as Director of Loyalty Marketing & Sales
Cordish Gaming Group has promoted Nikolina Felton to SVP of Marketing where she will lead database and direct marketing efforts across all Cordish Gaming properties and “spearhead” strategic initiatives to drive customer engagement and revenue growth.
“Niki has been instrumental in our success from day one, and her promotion to oversee marketing across Live! Casino properties is well-deserved,” Cordish Gaming Group EVP and CMO Suzanne Trout said.
“With over 20 years in the industry, Niki brings unmatched expertise in utilizing data, analytics and technology to create exceptional customer experiences while driving company revenue. As we continue to expand the Live! brand, her strategic vision will be crucial in fostering synergy between properties and developing innovative marketing initiatives that continue to drive visitation.”
Felton first joined Live! Casino & Hotel Maryland as part of the property’s opening team in 2012 where she served as Director of Loyalty Marketing & Sales. She would eventually earn the SVP of Marketing role at Live! Casino & Hotel Maryland before accepting the same title with Cordish Gaming Group.
Good to know: Signature Systems extended its partnership with the Cordish Companies on April 8 to include the installation of point-of-sale technology at Live! Casino & Hotel Louisiana, which held its official grand opening on February 13
Felton supported the Live! Casino & Hotel Maryland corporate development team through the successful openings of Live! Casino & Hotel Philadelphia, Live! Casino Pittsburgh and, most recently, Live! Casino & Hotel Louisiana.
Prior to joining Cordish Gaming Group, Felton served as Director of Marketing for two Pinnacle Entertainment properties in St. Louis, Lumiere Place and River City Casino.
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