VIP Play and Decentral AI partner for technology deployment
The collaboration will help to provide capabilities such as data analytics for more personalized consumer experiences and predictive insights to anticipate needs prior to feedback.
Key Points
- VIP Play stated it will begin developing AI systems to optimize operations while “maintaining strict compliance” as a result of the newly formed partnership
- CEO of VIP Play, Les Ottolenghi, stated the operator is “defining how the industry” will utilize AI over the next decade while providing a “strategic edge” for the company
VIP Play has formed a new strategic partnership with Decentral AI for the “responsible, scalable, compliant and intelligent” deployment of advanced intelligence technology throughout the operator’s platform.
“We’re not just deploying AI—we’re defining how the industry will responsibly evolve with AI over the next decade,” VIP Play CEO Les Ottolenghi said.
“Decentral AI provides the flexibility, compliance and intelligence that allows us to personalize and elevate player experiences at scale. This partnership gives us a strategic edge while ensuring we lead with integrity. All of our innovation with AI will be designed in a Compliance First approach and technical methodology.”
VIP Play stated it will begin developing AI systems to optimize operations while “maintaining strict compliance” as a result of the newly formed partnership. The collaboration will help to provide capabilities such as data analytics for more personalized consumer experiences and predictive insights to anticipate needs prior to feedback.
Good to know: The operator brought on John Dermody as its new Chief Transformation & Revenue Officer on July 15, where he now leads the development of VIP Play’s go-to-market strategy, revenue operations, customer acquisition and transformation initiatives
“Partnering with VIP Play unlocks AI’s full potential in sports entertainment,” Decentral AI Founder Marouen Helali said.
“Our platform ensures their models run securely across any infrastructure, while maintaining complete data sovereignty and compliance. Together, we’re building the backbone for an intelligent, ethical and scalable future in entertainment.”
Ottolenghi was appointed to the CEO role on June 18 by VIP Play’s Board of Directors, having previously helped drive growth in gaming, entertainment, media and education, where his initiatives reportedly created over $100bn in cumulative market value.
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