Pixiu Gaming becomes new studio partner of Scientific Games
The supplier now joins the SG Content Hub, which offers partner studios select exclusively licensed brands from the company’s portfolio, such as Hasbro-licensed games like Monopoly and Battleship.
Key Points
- Scientific Games will collaborate with Pixiu Gaming to develop Monopoly and Battleship-inspired iLottery games through its exclusive licensing agreement with Hasbro
- Titles created by Pixiu Gaming will now be available within the SG Content Hub, in addition to games developed by the company’s SG Studios and worldwide partners
Scientific Games has named Pixiu Gaming as its newest studio partner for the SG Content Hub, with the two companies also working to develop Monopoly and Battleship-inspired iLottery games through Scientific Games’ exclusive licensing agreement with Hasbro.
“Pixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries. We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive Monopoly and Battleship-themed iLottery game experiences,” Pixiu Gaming Co-Founder Tony Plaskow said.
“These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.”
The SG Content Hub offers partner studios select exclusively licensed brands from the company’s portfolio, such as Hasbro-licensed games like Monopoly, Connect Four, The Game of Life and Yahtzee.
Titles created by Pixiu Gaming will now be available within the SG Content Hub, in addition to games developed by the company’s SG Studios and worldwide partners. Scientific Games and Pixiu Gaming originally formed a partnership in May 2021 which saw Pixiu games be distributed across North America through the lottery supplier’s OpenGaming ecosystem.
Good to know: Scientific Games expanded upon its partnership with the DC Lottery to offer residents of the nation’s capital its SG Content Hub on July 16
“We are very excited to partner with Pixiu Gaming, an up-and-coming studio. Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players,” Scientific Games President of Digital Matt Lynch said.
“Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.”
Pixiu was founded in 2014 and is currently based in London, as Caesars Entertainment became the first iGaming operator to launch a branded version of Pixiu Gaming’s Lucky Bonus Draw Keno on March 6.
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
