TaDa Gaming partners with EveryMatrix to expand into North America

The collaboration will integrate TaDa Gaming’s content into the SlotMatrix platform.

TaDa Gaming and EveryMatrix have signed a new partnership aimed at increasing their exposure in the North American iGaming market.

Through EveryMatrix’s B2B aggregator platform, SlotMatrix, TaDa Gaming’s content will be integrated across global platforms to enhance both revenue and game offerings.

SlotMatrix currently holds licenses in Connecticut, Michigan, New Jersey, Pennsylvania, West Virginia and Ontario. It supplies aggregated content to a wide range of operators.

The platform includes a catalog of over 37,000 games from more than 350 content providers, along with features such as free spins, leaderboards and tournaments designed to support player engagement.

The first release will be the Triluck 3 Coins Treasure, a concept based on a “triple pots” game structure, where three bonus games can be triggered simultaneously with a single spin. 

Arthur Lee, Business Development Manager, TaDa Gaming, said, “Partnering with a company of EveryMatrix’s caliber is a significant milestone, enabling us to begin our next growth cycle with global brand BetMGM. 

“The US is an important market for us; so this introduction to a new client demographic is an exciting move. We are looking forward to working together.”

Good to know: EveryMatrix and BetMGM have signed a deal allowing BetMGM to access EveryMatrix content in June 2022

Björn Sjoberg, CCO at SlotMatrix, said: “SlotMatrix is respected and trusted for delivering innovative and unique gaming experiences across our platform. Working with an exciting provider like TaDa is a key part of our continuous strategy to provide players in the US with cutting-edge content.”

Carlos Mendez

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Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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