Uno Social Club to launch at Palms Casino Resort
The Uno themed experience is opening at Palms Casino Resort, with more to come elsewhere later in the year.
Key Points
- Uno is opening first Uno Social Club at Palms Casino Resort, Las Vegas
- Mattel is running a competition to offer Uno fans a chance to visit, stay and play
- More social clubs to open across the country later in the year
Mattel’s evergreen card game is launching in the heart of gaming in America: Las Vegas.
The first ever Uno Social Club will be opening its doors at the Palms Casino Resort, bringing an assortment of Uno games to the table, including Uno Golf, Uno Teams and Uno Show ‘em No Mercy.
The toy company has announced that it will be going on to bring Uno Social Clubs to casinos, bars and other venues up and down the country this year.
Ray Adler, Vice President and Global Head of Games at Mattel said, “The Uno Social Club in Las Vegas is just the beginning, and we’re excited to see how these new experiences inspire players to show up, play hard, and make unforgettable memories.”
Good to know: Mattel is the home of Barbie, which was a huge hit in Greta Gerwig’s ‘Barbie Movie.’ The toy brand has since begun developing a whole slate of movies based on its IP, including Uno
Alongside the game tables, this campaign launch will see Uno-themed drink menus, tournament-style play and photo moments.
For the debut in Las Vegas, there will also be a personal Uno game host present to shuffle the decks.
Palms Casino Resort, the venue hosting the experience, has held a competition via TikTok to select one winner and a guest to stay and play in the fully decked-out Uno suite from July 18 to July 20.
This much-anticipated launch comes after another major toy company, Hasbro, announced new multi-year agreements with suppliers to develop more casino and iGaming experiences based on its IP.
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