ToonieBet announces multi-year partnership with Canadian Football League

Soft2Bet subsidiary ToonieBet has been appointed Official Partner and Official Online Casino Partner of the Canadian Football League (CFL). 

ToonieBet, a platform tailored specifically to Canadian players, will hold the title of Official Partner of the league’s championship game, the Grey Cup, with the 112th iteration set to take place on November 16 at Princess Auto Stadium.  

As the league’s Official Online Casino Partner, ToonieBet will accept bets from Ontario players aged 19+. Alongside in-game betting and futures options, the brand will also offer various online experiences on its platform.  

As the CFL’s Official Authorized Gaming Operator, Soft2Bet will also be able to provide experiences for players, offering official CFL data and stats to fans and sportsbooks in the province of Ontario via ToonieBet.

The move comes as part of Soft2Bet’s wider efforts to invest in Canadian sports. In April, Soft2Bet partnered with the Ottawa Senators – with Gaming America conducting an exclusive interview with Soft2Bet CMO Oksana Tsyhankova to discuss the partnership. 

Good to know: Alongside its aforementioned responsibilities, ToonieBet will also present CFL Fantasy 

On the CFL partnership, CFL Chief Revenue Officer Tyler Keenan said, “Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options and unique activations, to better serve the future of fandom.” 

ToonieBet Canadian Country Manager Steve Spindler added, “Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario.” 

Soft2Bet Chief Business Development Officer Martin Collins concluded, “This partnership goes beyond visibility – it’s about building relevance and establishing a real connection with fans. Aligning with one of Canada’s most trusted leagues allows us to strengthen our bond with Ontarians and deliver a best-in-class sports betting and gaming experience through ToonieBet.”

Beth Turner

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