Luka Pataky joins Bragg from Sportradar
SVP at Sportradar and leader of its AI team has left to join full-service provider Bragg as EVP.
Key Points
- Pataky’s role at Sportradar saw him lead the 70-strong AI team
- He will be tasked with scaling the AI team at Bragg
- Bragg is looking to integrate AI further into product development and design, user experience, external communications, safer gambling initiatives and internal processes
Luka Pataky has moved on from his SVP role at Sportradar to step into the breach as EVP with iGaming provider Bragg.
His work at Sportradar involved the leadership of the AI team, as he played a pioneering role spearheading its AI initiative that finished up powering over 300,000 sports events per year with a team of over 70.
Bragg will be looking for him to marshal similar advancements, as the supplier seeks to implement more innovative AI solutions into all aspects of its operations.
Pataky has said of the move, “I am looking forward to playing a role in accelerating Bragg’s journey to becoming an AI-first company. I have no doubt we’ll be able to complement and elevate Bragg’s already amazing next generation player experiences for its operator partners and drive value for the business.”
Good to know: Bragg has recently extended its reach in the US market through a strategic partnership with Fanatics Casino
At Sportradar, Pataky was central to the establishment of the innovation unit, scaling its start-up program and forging partnerships with universities and innovation labs.
This focus on driving innovation will have made him an appealing appointment for Bragg as it reaffirms its commitment to implementing cutting-edge AI technology at scale.
Bragg CEO, Matevz Mazij praised the new hire: “As we look to supercharge our AI and innovation ambitions, his extensive experience of being at the forefront of this game-changing technology and innovation will help springboard Bragg into the next iteration of our growth.”
Bragg says it wants to become an AI-first company in the future and it hopes to apply this philosophy to all 360° of the business.
Areas of the business explicitly mentioned as falling under this strategy are product development and design, user experience, external communications, safer gambling initiatives and internal processes.
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