Optimove and EveryMatrix release real-time integration for iGaming operators
This will allow operators to create personalized marketing campaigns.
Key Points
- The integration is currently live and available for operators to create marketing campaigns based on player behavior
- This technology streamlines the campaign creating process
Optimove and iGaming technology provider EveryMatrix have announced a new integration.
This collaboration will allow shared operators to examine player behavior and active real-time marketing campaigns based on that data.
Optimove VP of Revenue, Gaming Motti Colman commented, “We are confident that with EveryMatrix’s powerful platform solutions, combined with our real-time capabilities, operators can realize a new level of speed and precision in marketing. This reflects the power of Positionless Marketing in action.
“We’re giving operators the tools to act instantly on player behavior without waiting on analysts, engineers, or manual processes. It’s all about speed, personalization, and removing the bottlenecks that hold marketing teams back.”
The new integration is now live, giving operators the ability to utilize Optimove’s real-time features and deliver players experiences that are “contextually relevant.”
In other EveryMatrix news, the company recently signed a US content aggregation deal with Delaware North, which will bring its content to players in West Virginia.
Through the agreement, players have access to EveryMatrix’s SlotMatrix casino aggregation platform with Delaware North’s Betly online gaming platform.
Delaware North Director of Interactive Casino Davide Colosimo commented, “Delaware North is thrilled to enhance the Betly experience for our West Virginia customers by introducing EveryMatrix’s cutting-edge casino content and gamification tools to boost player engagement.
“As a trusted partner, EveryMatrix plays a key role in our expansion. Additionally, we’re excited to reintroduce Evolution’s industry-leading portfolio—spanning Live Dealer, slots, and RNG table games—through EveryMatrix’s aggregation solution, bringing top-tier gaming to Betly West Virginia.”
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
