Hard Rock Bet launches new loyalty rewards with Legendary Reward Drops

Hard Rock Bet has unveiled its new loyalty program, Legendary Reward Drops, aiming to deliver a gamified and immersive rewards experience to its users. The initiative includes guaranteed weekly promotions and exclusive benefits for players as they progress through monthly levels, tied directly to their betting activity.

Each reward is presented through a digital guitar case interface. Prizes include bonus bets, parlay insurance and Unity Point multipliers. Players can climb through eight tiers every month, with higher levels offering more valuable rewards.

The program is now fully integrated with Unity by Hard Rock, the group’s loyalty platform that connects online betting with the brand’s physical locations. This means that activity on Hard Rock Bet contributes not only to Legendary Drops but also to Unity Tier Credits and Points, which are redeemable across participating Hotels, Casinos, Rock Shops and Cafes.

Mike Primeaux, Executive Managing Director and COO of Hard Rock Bet, stated: “We’re proud to offer our players the best of both worlds: A rewards program with guaranteed weekly Drops and an unparalleled global loyalty program with Unity by Hard Rock.”

Good to know: Hard Rock has recently signed an exclusive content development deal with Bragg Gaming

Recent upgrades to the platform’s online Rewards Store now allow users to exchange points for merchandise, concert tickets and hotel stays at Hard Rock destinations in Hollywood, Punta Cana and the Maldives.

Hard Rock Bet’s new rewards program is now live and fully synced with Unity by Hard Rock for cross-channel benefits.

Carlos Mendez

Writer

Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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