Bragg Gaming signs exclusive content development deal with Hard Rock Digital
Under the new arrangement, Bragg will develop a series of exclusive titles specifically for Hard Rock Bet Casino players.
Key Points
- Bragg Gaming has signed an exclusive content development agreement with Hard Rock Digital to create games specifically for Hard Rock Bet Casino, launching first in New Jersey
- The partnership aims to bolster Bragg’s US expansion strategy, with the company targeting the US as its fastest-growing market in 2025
Bragg Gaming Group has announced a new content development partnership with Hard Rock Digital, agreeing to create a suite of exclusive online casino games for the operator’s Hard Rock Bet Casino.
The deal hopes to boost Bragg’s presence in the US market and deepen its existing partnership with Hard Rock Digital.
Under the agreement, Bragg will develop custom iCasino titles that will debut on Hard Rock Bet Casino in New Jersey, with plans to expand to other US markets as opportunities arise.
These new games hope to complement Bragg’s existing portfolio (already available on the platform), including content from its in-house studios – Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic – as well as titles from external partners.
Commenting on the development, Garrick Morris, Bragg’s SVP of Commercial in US and Canada, stated: “We are delighted to announce this new content development agreement with Hard Rock Digital, which reinforces our commitment to this partnership and offers us a new opportunity to showcase our game development expertise while bringing new, game changing, exclusive experiences to Hard Rock Bet Casino’s customers.
“This enhanced partnership highlights our focus on growing our footprint as a key online casino supplier in the US.”
Rich Criado, VP of Casino at Hard Rock Digital, added: “We’re excited to strengthen our partnership with Bragg and collaborate with their talented team to create exclusive new experiences for our players.
“These upcoming games are designed to stand out among the over 2,900 titles already available on Hard Rock Bet Casino, and we can’t wait to bring them to our players.”
This content development agreement follows recent organizational developments at Bragg Gaming, including the appointment of Scott Milford as EVP of Group Content earlier this month. Milford brings over 25 years of gaming industry experience, including a 17-year tenure at Aristocrat Leisure.
Additionally, the company appointed Holly Gagnon as Chair of the Board in April 2025, succeeding CEO Matevž Mazij in the role while Mazij continues as CEO.
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