Play’n Go reaffirms its position against sweepstakes casinos

The company stated it ‘will never supply’ to this kind of casino, amid the growing scrutiny surrounding sweepstakes casinos.

Play’n Go has confirmed its rejection of sweepstakes casinos and its position against supplying them.

The supplier’s stance, which has been a vocal advocate for increased regulation in the online gaming space for many years, comes with the increasing growth of scrutiny on sweepstakes casinos, especially within the US. 

Play’n Go says it was the first in the sector to openly reject the development of ‘bonus buy’ games, which have already been prohibited by UK and Dutch authorities and are currently being reviewed by several other regulatory bodies.

Magnus Olsson, Play’n Go CCO, commented: “It’s no secret that with this decision, much like with our stance towards Bonus Buy games, we have been, and continue to leave a lot of money on the table. But everyone in the industry has a choice about what kind of industry they want. 

 “We want to see a fully regulated and sustainable industry that protects players, promotes innovation, and ensures that we have an industry in the future. 

“We are starting to see both regulators and operators, such as with Tipico in Germany, recognise that the future of the industry is through regulation. It’s time for other suppliers to do their part too and I’m delighted to see Play’n Go leading the way once again.” 

Play’n Go CEO and Co-Founder Johan Törnqvist said: “Sweepstakes casinos do not operate inside a regulated framework and that’s not something we support. Our commitment to regulated markets is absolute. We will never supply our games to sweepstakes casinos.” 

Shawn Fluharty, Head of Government Affairs for Play’n Go, added: “Sweepstakes casinos threaten the regulated market model that many of us in the industry have worked so hard to achieve, which protects players first and foremost, and delivers much-needed revenue to jurisdictions. 

“Regulators across the US in particular, are rightfully beginning to crack down on these unregulated operations. And I can say with confidence that regulators have long memories – anyone doing business with sweepstakes casinos today will find it very difficult to do business in a future regulated market. 

“Additionally, lawmakers certainly have an interest in protecting licensees and state revenues going forward.”

A similar position has been taken by Internet Vikings.

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