Greg Shulman appointed to EVP of International Marketing for Resorts World Las Vegas
Most recently, Shulman served as the VP of Casino Marketing for Palms Casino Resort, where he led enhancements to player development and guest relations.
Key Points
- As part of his new role, Shulman will lead Resorts World Las Vegas’ international casino marketing strategy with a focus on high-end player development
- Prior to joining Resorts World Las Vegas, Shulman was Executive Director of Marketing for Bellagio Resort & Casino, as well as VP of Casino Marketing & Hospitality for MGM Resorts
Resorts World Las Vegas has appointed Greg Shulman to the role of EVP of International Marketing, effective March 17, where he will now lead the property’s international casino marketing strategy with a focus on high-end player development.
“I am excited to embark on the next chapter of my career at Resorts World Las Vegas and contribute to the company’s success as we look to accelerate our growth in the International VIP player market,” Shulman said.
“In the few years since its opening, Resorts World Las Vegas has already become a popular destination for guests from around the world, and I look forward to working alongside the leadership team to further expand our presence at home and abroad.”
Most recently, Shulman served as the VP of Casino Marketing for Palms Casino Resort, where he led enhancements to player development and guest relations. He briefly departed the Las Vegas area to lead Sandia Resort & Casino’s reopening efforts in New Mexico as COO.
Resorts World Las Vegas Board Chairman Jim Murren also commented on the new hire, having said, “Greg has a proven track record of executing marketing strategies that attract new audiences and drive financial growth.
“We are excited for Greg to continue expanding our global casino marketing efforts here at Resorts World Las Vegas, and we are confident he will be instrumental in supporting our ongoing success and development.”
Good to know: The NGCB and Resorts World Las Vegas reached a proposed settlement agreement on March 21, including a $10.5m fine enforced upon the property which stands as the second-highest ever to be paid in Nevada gaming history
Having previously served as Executive Director of Marketing for Bellagio Resort & Casino, Shulman was then appointed VP of Casino Marketing & Hospitality for MGM Resorts before returning to the property as VP of International Marketing.
“Greg’s impressive career in the gaming industry is a testament to his leadership and relationships all over the globe,” Resorts World Las Vegas COO and CFO Carlos Castro said.
“He is widely regarded as one of the top player development executives in the industry, and we are thrilled to welcome him to our team as we continue to elevate our brand and expand our market reach.”
Shulman will also be tasked with successfully attracting high-profile VIP clientele from key global markets while expanding the international presence of Resorts World Las Vegas.
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
