AC Milan forms regional partnership with Reals

Key Points
- The partnership will look to increase AC Milan’s brand visibility and connect with passionate supporters in the region
- Reals has reportedly been consolidating its position in the LatAm sector in order to reinforce its growth trajectory
AC Milan has formed a new regional partnership with sports betting and online gambling market Reals, which will anoint the operator as AC Milan’s official regional betting partner across LatAm.
“We are delighted to have started this collaboration with Reals. This exciting partnership marks an important step in our ongoing efforts to expand AC Milan’s presence worldwide. By working with Reals, we aim to strengthen our connection with a crucial segment of our fanbase in the Latin America,” AC Milan CCO Maikel Oettle said.
“This partnership opens up new avenues for fan engagement and interaction, allowing us to bring the Club closer to both our loyal supporters and new fans.”
Reals has reportedly been consolidating its position in the LatAM sector, reinforcing its growing trajectory of ascent. The brand attempts to align itself with best market practices, presenting sustainable growth based on strategic partnerships and sports engagement.
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“Being able to be alongside a Club with such enormous reach and impact as AC Milan is an immense satisfaction. To my knowledge, considering the betting companies created in Brazil and authorized to operate in the country, this is a pioneering and unprecedented international agreement,” Reals CEO Rafael Borges said.
“Through it, Reals takes another important step in consolidating its brand as a reference among the main sponsors in the sports universe and attests to its position as a serious and secure company for bettors.”
The newly formed partnership will look to increase AC Milan’s brand visibility and connect with passionate supporters in the region.
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