PrizePicks and PaperFrank collaborate on limited-edition merchandise
The new collection consists of corduroy caps, heavyweight hoodies and chenille tees, all featuring PaperFrank’s signature flower petal design.
Key Points
- Paper Frank is an Atlanta-based and self-taught artist whose work has become well-known both nationally and internationally
- Ahead of the merchandise release, PrizePicks also provided players with an exclusive opportunity at a free item within the collection through a special in-app giveaway
PrizePicks has formed a new partnership with Atlanta-based artist PaperFrank to release a limited-time collection of merchandise, with certain users of the DFS operator also receiving a free item through a special in-app giveaway.
“PrizePicks has made a huge splash in Atlanta and it’s an amazing opportunity to get to team up with them to create something fresh and new for the space,” PaperFrank said.
“It’s truly a blessing to work on a project like this with PrizePicks that will positively impact our community.”
The collection consists of corduroy caps, heavyweight hoodies and chenille tees, with PrizePicks mascot Gobby adorning the collection as part of a campaign video released by the operator.
All proceeds from the PrizePicks and PaperFrank merch collaboration will benefit ForeverFamily, an Atlanta-based charity that reportedly holds a “special meaning” for the artist. ForeverFamily offers vital support and resources to children and families impacted by parental incarceration.
Good to know: PrizePicks received iCAP accreditation from the NCPG on March 11, becoming the first DFS operator to obtain the recognition
Paper Frank’s signature flower petals and flower motifs are also included within each piece of merchandise, as the Atlanta-born artist explained how growing up in the city greatly influenced his work.
Ahead of the merchandise drop, PrizePicks gave players an exclusive first chance at the collection with a special in-app giveaway. The first players who submitted a lineup of athletes featuring Paper Frank’s flower logo gained exclusive access to a free item from the collaboration.
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