Fanatics Sportsbook teams up with Jalen Rose for March Madness ad campaign

The basketball legend has starred in several social media ad spots.

Fanatics Sportsbook as partnered with basketball legend Jalen Rose on an “Embrace the Chaos” ad campaign for March Madness.

Part of the partnership also includes a $5m FanCash Drop. Players who place a $20 parlay on college basketball through Fanatics will win a share of the $5m FanCash.

The company said in a statement, “Whether the parlay hits or misses, everyone is a winner, earning FanCash rewards that can be used throughout the Fanatics ecosystem to acquire team merchandise, collectibles, bonus bets, and more.”

Fanatics Sportsbook said it will also give customers an opportunity to join Rose in Texas during the national title game. Players can enter the sweepstakes and become eligible by sending their parlay slips on social media to Fanatics Sportsbook, the company added.

The company has released several 15 and 30-second spots featuring Rose on social media, including on X, Instagram and YouTube.

The media ads show Rose being sucked into a wormhole on the basketball court, reflecting “nothing but chaos.”

A Fanatics representative added, “The commercial spots, which are set to air across several networks in priority markets, will feature Jalen in a barber shop, on a jet heading to the championship game, and reminiscing about five friends from Michigan that revolutionized the college game.”

Fanatics Sportsbook is available for Android and iOS mobile users and can be downloaded on both types of devices.

Laura Mack

Visit Profile

Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.