Underdog Fantasy re-signs hosts of It Is What It Is talk show
As part of the partnership, sports betting and fantasy sports picks from Ma$e and Cam’ron will be featured for Underdog customers.
Key Points
- Both Ma$e and Cam’ron are platinum-selling recording artists who cover sports’ latest topics as part of the successful talk show
- The operator chose to re-sign both hosts as well as co-host Treasure Wilson following “multiple successful seasons together” as partners
Underdog Fantasy has re-signed Ma$e and Cam’ron, the hosts of talk show It Is What It Is with co-host Treasure Wilson, following “multiple successful seasons together” as partners. Ma$e and Cam’ron are both platinum-selling recording artists who speak on the latest topics within the sports industry for fans of the talk show.
“The show has quickly become iconic,” Underdog Fantasy CMO Liz Marro said.
“At Underdog, we focus on connecting with fans in a genuine way and giving them honest, unique discussions about sports. We’re excited to partner with Ma$e and Cam’ron to do just that, as It Is What It Is continues to shine.”
As part of the partnership, sports betting and fantasy sports picks from Ma$e and Cam’ron will be featured for Underdog customers.
“We’re excited about continuing our partnership with Underdog,” Wilson said.
“Underdog has helped It Is What It Is grow into a platform to talk sports and entertainment in the most authentic way. Cam and Ma$e are not only mentor figures but also became like big brothers to me so I’m happy we get to continue doing what we love…with the support of Underdog!”
Good to know: Underdog Fantasy announced that the company would be making a second investment into its GuardDog fund on August 28, 2024 to help provide funding to the Game Safety Institute
During January, Underdog Fantasy also announced multi-year contract extensions for the entire cast of its show Gil’s Arena, showcasing a commitment to expanding upon its in-house content network.
The operator most recently agreed to a new partnership with podcaster Caleb Pressley, who will begin creating content on the Underdog Fantasy platform.
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