SCCG partners with SFT Combat to secure sports betting sponsorships in Brazil

SFT Combat is one of Brazil’s top MMA leagues and currently hosts the largest roster of top-ranked national fighters.

SCCG Management (SCCG) has formed a new partnership with one of Brazil’s top mixed martial arts (MMA) leagues, SFT Combat, to help the promotion develop sports betting sponsorship deals. 

“Brazil is one of the most exciting and rapidly evolving sports betting markets in the world, and combat sports hold a special place in its culture. Our partnership with SFT Combat allows us to bring top-tier betting brands into this thriving ecosystem while ensuring sponsorships are strategically aligned with the promotion’s elite-level competition and massive television audience,” SCCG Founder and CEO Stephen Crystal said. 

“SCCG specializes in securing the right partners for the right opportunities, and we’re thrilled to help drive SFT Combat’s sponsorship growth in the gaming sector.”

Through this partnership, SCCG will leverage its experience in the Brazilian gaming market to connect SFT Combat with sports betting operators and brands for sponsorship opportunities.

“I am absolutely thrilled about this groundbreaking partnership! Brazil isn’t just a country—it’s the powerhouse exporting the finest MMA talent outside the US. With a roster of world-class fighters, our nation is uniquely positioned to host events that captivate the global stage,” SFT Combat President David Hudson said. 

“This alliance is a pivotal step, one that will not only showcase our unmatched talent but also propel us towards creating truly world-class events. Together, we’re redefining the future of combat sports!”

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SFT Combat currently hosts many of Brazil’s top-ranked fighters and is the only promotion to air its entire fight card of free-to-air network television. 

SCCG has a history of helping promotions develop sponsorship deals across multiple sporting leagues, such as the NFL, MLB and Pillow Fighting Championship.

Kirk Geller

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