Lottery.com to officially begin international operations
The lottery company is said to be targeting expansion into countries in both Europe and Africa, along with other global emerging markets.
Key Points
- The launch is expected to generate new revenue growth by the end of March 2025
- Lottery.com has also secured agreements with marketing and affiliate partners specializing in the gaming space for rapid-scale customer acquisition
Lottery.com will officially begin expanding its lottery operations into international markets, which is expected to drive new revenue growth by the conclusion of March 2025. As part of the launch, Lottery.com has invested in customizing a technology platform made for the “diverse” needs of international audiences.
The company stated that the relaunch reflects its commitment to catering to individual international markets while remaining focused on customer satisfaction and operational efficiency.
“We are entering an exciting new chapter for Lottery.com. By investing in augmenting our technology, refreshing our brand for international markets and forming strong partnerships, we are laying the foundation for sustained success in international markets,” Lottery.com Chairman Matthew McGahan said.
“We are confident in our ability to generate revenue from international lottery operations by the end of March and our mission is clear: to deliver long-term value for our shareholders and redefine the lottery experience for customers worldwide.
Good to know: Lottery.com finalized an acquisition agreement with S&MI Ltd, known for its SportLocker brand which was later renamed Sports.com, on September 1, 2024
“The team is delighted that after two years of this exhaustive turnaround, Lottery.com is just weeks away from generating revenues from lottery operations. Our focus and next milestones will be the domestic relaunch of the Lottery.com brand and the introduction of Sports.com to new markets, including the US.”
Lottery.com has also secured agreements with marketing and affiliate partners specializing in the gaming space to enable rapid-scale customer acquisition.
The company is targeting countries in Europe and Africa, along with other global emerging markets for its relaunch. Lottery.com stated that it will aim to attract a global customer base by partnering with local players to generate revenue opportunities.
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