Mesquite Gaming rebrands to Mesquite Entertainment following renovations
The rebrand is an attempt to reflect the company’s growth in gaming, entertainment, hospitality, golf and spa guest experience.
Key Points
- The announcement also serves as a representation of phase one renovations having been completed, totaling $25m of construction up to this point
- The property stated that guests can expect additional renovations to be made, including enhancements in culinary options, hotel experience and technology
Mesquite Gaming has officially rebranded into Mesquite Entertainment following the completion of a $25m renovation that includes expanded gaming floors, an enhanced sports viewing experience and new loyalty rewards offers for guests.
“The transformation of Mesquite Gaming into Mesquite Entertainment marks a pivotal moment in our company’s history, reflecting our vision for strategic growth and innovation. This rebrand is more than a name change, it’s a pledge to our guests that we are committed to raising the bar across every aspect of their overall experience,” Mesquite Entertainment CEO Justin Moore said.
“As we embark on the next phases of our landmark multi-million-dollar renovation, we are thrilled to introduce even more groundbreaking enhancements that will continue to establish Mesquite Entertainment as the ultimate destination for gaming, hospitality and entertainment in the Southwest.”
As part of the rebrand, Mesquite Entertainment and its entities, including CasaBlanca Resort, Virgin River Casino & Lodge, Palms Golf Club and CasaBlanca Golf Club, unveiled modernized designs and logos to help showcase the transformation.
Good to know: Newport Global Advisors officially completed the sale of Mesquite Gaming on January 30, 2024, but did not provide details of the financial terms at the time of announcement
CasaBlanca Resort saw its gaming floor expanded to feature 200 additional gaming machines as well as 22 non-smoking video poker machines. Both CasaBlanca Resort and Virgin River Casino & Lodge redesigned its sports-viewing showrooms to prioritize an enhanced experience for guests.
Mesquite Entertainment also introduced new offers for its Mesquite Journey Rewards program such as VIP experiences to exclusive events, new loyalty tiers and specialized discounts on amenities. The rebrand serves as an attempt to represent the company’s growth in gaming, entertainment and hospitality.
The newly rebranded company stated that future renovations should be expected, including updates for culinary options, hotel experience and technology.
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