Hard Rock merges sports betting rewards with Unity program
Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if a membership wasn’t created prior.
Key Points
- Hard Rock Bet will maintain its loyalty rewards program, with users having the ability to earn points through the online sportsbook and casino platform
- Players will have access to transferring their points between both Hard Rock Bet and the Unity by Hard Rock rewards program
Hard Rock International has merged its Hard Rock Bet rewards offering with the company’s Unity by Hard Rock loyalty program in order to create a more seamless experience for players and guests.
Hard Rock Bet maintains its current online rewards program while fully integrating with Unity by Hard Rock, allowing players to earn points while accessing the online sportsbook and casino platform.
“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty,” Hard Rock International and Seminole Gaming President of Entertainment & Brand Management Keith Sheldon said.
“By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues.”
Good to know: Hard Rock Bet was named as the official sportsbook and partner of the Miami Heat basketball franchise on January 17 through a multi-faceted collaboration
Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if a membership is yet to be created.
Hard Rock also partnered with Royal Caribbean International and Celebrity Cruises during April 2024 to reward travelers with benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club.
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