Betsson extends its partnership with Boca Juniors
The collaboration will continue through December 2028.
Key Points
- Betsson and Boca Juniors began their partnership in June 2023
- Under the new agreement, Betsson will still serve as the front-of-jersey sponsor and main event sponsor for the Argentinian club
Sporting betting and online casino operator Betsson has signed an agreement with Boca Juniors to extend their partnership.
The two have agreed to continue their collaboration through December 2028.
The extension means that Betsson will continue serving as the LatAm international club’s main sponsor and front-of-jersey sponsor for another three years.
Betsson Operations CEO Jesper Svensson commented, “We have always admired the rich history and legacy of Boca Juniors, and we are truly honored to continue supporting this extraordinary club.
“As a company with Swedish roots, we feel a deep connection through both shared history and passion. This partnership not only strengthens our presence in the region but also helps us engage with a global audience.”
Good to know: Betsson first teamed up with Boca Juniors in 2023
Betsson’s Country Manager for Argentina Maximiliano Bellio said, “From the start, Boca’s leadership, especially Juan Román Riquelme, has shown great professionalism in working with us. This renewal reinforces our commitment to Latin American football and reflects our ongoing success in the region.
“With over 60 years of expertise, Betsson brings security and experience, and we are dedicated to promoting responsible gaming while enhancing the entertainment experience for legal-age fans.”
Juan Roman Riquelme also expressed excitement for the continued partnership by saying, “We are delighted. We were lucky enough to start this partnership with Betsson on June 25, 2023, and today, thanks to Betsson’s trust and the great work that is being done, we can renew it until the end of 2028.
“For me, this brings great happiness, and I am very grateful for the trust. I hope the future finds us celebrating together.”
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