Light & Wonder partners with Penn Entertainment in Michigan
The supplier’s player engagement product portfolio will be integrated into Hollywood Casino operations in the Great Lake State
Key Points
- Light & Wonder has partnered with Penn’s Hollywood Casino in Michigan to provide its player engagement tool portfolio
- Its Wonder Drop mechanic, alongside other tools, will be exclusively available to Penn Entertainment
Light & Wonder has partnered with Penn Entertainment to launch its player engagement product portfolio in Michigan via the operator’s online Hollywood Casino.
The portfolio includes several mechanics and tools, such as Light & Wonder’s Wonder Drops mechanic, free rounds, multiplayer games, tournaments and daily free games, among others. As part of the agreement, Penn will have exclusive access to these products.
On the partnership, Light & Wonder Chief Commercial Officer of iGaming Robert Hays said, “Launching the Wonder Drops marketing jackpots system with Hollywood Casino in Michigan is a key step in our strategy to offer operators a flexible system that provides for innovative and engaging gaming experiences. We believe this strategy will redefine how players all over the world interact with the content we offer.”
Penn Entertainment VP of Interactive Operations Jason Birney added, “We’re pleased to be the first operator to launch Light & Wonder’s player engagement portfolio. Gaining access to these tools enhances our ability to creatively engage our players in Michigan by adding unique elements to the popular Light & Wonder games on Hollywood Casino that they already know and love.”
Good to know: Penn Entertainment operates a range of brands across the US. Alongside Hollywood Casino in Michigan, it also operates ESPN Bet, theScore Bet Sportsbook and Casino, L’Auberge and more. It is regulated in 26 North American jurisdictions
At the end of 2024, Penn announced the launch of the Hollywood Casino app in Pennsylvania. The app, running on proprietary Penn technology, offers over 700 iGaming options to players, with the app set to launch in additional states later this year.
However, Hollywood Casino also saw recent growth in the land-based sector, with the announcement of an ESPN Bet retail sportsbook at Hollywood Casino at Penn National Race Course earlier this month.
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