IGT PlayDigital™ September and October Highlights: New Omni-Channel Game Content and Latin America Market Expansion
IGT PlayDigital™, a leader in iGaming and sports betting solutions, made headways with the introduction of new omni-channel game content in the US and content expansion in Mexico and Argentina.
Online Version of Mystery of the Lamp Treasure Oasis™ Fuels Return Play in the US
Mystery of the Lamp Treasure Oasis has proven its popularity offline, and launched online last month to very strong performance in the U.S.
Since its launch on October 2nd, the handle per user metric has indexed at 4.5x above the median game launch, showing strong player engagement with the game, while retention indexed at 3.5x above the median game launch, indicating a strong likelihood of players returning to the game after their first experience.
The high-volatility, 5×3 slot combines an immersive, Arabian-themed art style with the hugely popular Hold & Win mechanic which powers the free spins round. Home to four jackpots – Mini, Minor, Major, Grand – the game offers players classic gameplay with supercharged win potential if the genie grants untold rewards.
“We’re excited to be able to bring this top-performing game from our land casino portfolio to our online players. We’re especially proud of how we’ve maintained the virtues of the original game, while also implementing all of its engaging and fun elements – like the three jars that grow with anticipation as the game progresses – in a way that translates really well onto smaller mobile devices,” says Phil O’Toole, IGT PlayDigital Director of Content.
Currently available in the US and Canada, this 50-payline, 80 cost-to-cover game makes an exciting addition to any online slot portfolio.
IGT PlayDigital Expands in Latin America
IGT PlayDigital recently went live with its proprietary game content in both Mexico and Argentina. The launch in these two key jurisdictions marks a positive step towards IGT PlayDigital’s expansion in this fast-growing region. The recent go-live in Mexico included classic IGT omni-channel titles such as Fortune Coin™, Temple of Fire™, Cats™, Scarab™, and Da Vinci Diamonds™, which are well-known among land-based players in Mexico.
IGT PlayDigital’s go-live in Argentina included 10 classic IGT omni-channel titles, such as Cleopatra Grand™, Elephant King™, Cash Eruption, Fortune Coin, and Cats, among others. These omni-channel titles are well known to players in Argentina who have played the land-based version of these games, and now get to experience their favorite titles online.
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