Atlas World Sports acquires Lockspread.com to integrate DFS platform
The sports betting app is currently partnered with sportsbook operators such as DraftKings, FanDuel, BetMGM and more.
Key Points
- Atlas World Sports will integrate Lockspread’s DFS platform into its existing software
- Kevin Koeppel will lead the new fantasy division and integration for Atlas World Sports, which is set to relaunch the platform in early 2025
Atlas World Sports has announced the acquisition of daily fantasy sports (DFS) site, Lockspread.com, to help expand the sports betting app’s presence in the DFS market. Lockspread’s DFS platform will now be integrated into Atlas World Sports’ existing software, including its season-long fantasy offering.
“This acquisition is perfectly timed as Atlas World Sports is currently in the midst of our Series A funding round,” Atlas World Sports Co-Founder and CEO Robert Kraft said.
“Integrating Lockspread.com’s unique and engaging DFS platform into our ecosystem allows us to deliver even greater value to our users. Lockspread is a perfect fit for our vision, and this deal accelerates our growth trajectory.”
Atlas World Sports attempts to combine user’s sportsbook account information with live scores, stats, news, etc. to help bettors make informed decisions before placing wagers. Lockspread is currently operating in 23 states and has grown through previously announced media partnerships and strategic advertising spending.
“We created Lockspread to offer a streamlined, fun and rewarding DFS experience,” Lockspread Founder and CEO Daniel Group said.
“Joining forces with Atlas World Sports allows us to reach a wider audience and leverage their cutting-edge technology and sportsbook integrations. Together, our goal is to become the premier destination for sports betting and fantasy sports.”
Good to know: Atlas World Sports also uses “predictive AI” to help generate live scoring outcomes and odds for bettors
Kevin Koeppel will lead the new fantasy division and integration for Atlas World Sports, having founded No House Advantage which was acquired in 2021 and transitioned to Betr sportsbook in 2023. The fantasy relaunch is expected to be completed in early 2025 and will operate under the Atlas World Sports banner.
The sports betting app also has partnerships with operators such as FanDuel, DraftKings, BetMGM, Caesars and more.
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