Aristocrat and Princess Cruises reach promotional partnership agreement
The manufacturer will host a marquee event on the new Sun Princess ship in 2025 for top fans of its Buffalo series.
Key Points
- Aristocrat will design gaming experiences for guests onboard Princess ships and create promotions with Land-based casinos that offer the cruises as rewards
- Dedicated slot gaming zones will be incorporated on all Princess ships where all Aristocrat games can be played
Aristocrat Gaming has announced a new promotional partnership with Princess Cruises that will see the gaming distributor and manufacturer design experiences and dedicated gaming zones on the cruiseliner.
“We are proud to be the newest partner of Princess Cruises, bringing together our iconic brands to create innovative and entertaining experiences for players on the sea and off,” Aristocrat Gaming CEO Hector Fernandez said.
“In addition to exciting promotional opportunities throughout the year, we are excited to set sail with fans on the inaugural Buffalo-themed cruise.”
Onboard Princess ships, guests will be offered themed slot gaming zones, including the recently unveiled Buffalo Zone on the all-new Sun Princess ship. Additionally, Aristocrat will host a marquee event on Sun Princess in 2025 to celebrate top fans of the Buffalo series.
Aristocrat will also be partnering with Land-based casinos to create promotions where Princess Cruises will be included as rewards.
“Our Princess casinos are among the most popular experiences aboard our ships and we’re confident Aristocrat Gaming can further elevate the gaming experience for our guests,” Princess Cruises President John Padgett said.
“This partnership allows us to create even more entertainment value in our casinos by bringing favorite Aristocrat Gaming brands to life aboard our Princess ships.”
Good to know: Princess Cruises announced in November of 2023 that its largest-ever casino would open to guests in February on the Sun Princess ship
Recently at the G2E convention in Las Vegas, Aristocrat highlighted several new slot titles, including its previously announced Phoenix Link series.
The new slot game series is scheduled to hit casino floors next month in the form of four titles. The Phoenix Link series is composed of Confucious Say, General Tso, Queen Chiu and Sensei Master.
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