G2E: Play’n Go aims to expand in US iGaming market during 2025

The supplier discussed its plans for expansion during G2E.

At G2E, Play’n Go Chief Commercial Officer Magnus Olsson briefly explained the company’s evolution during the past two decades.

He said, “We originally created a company to do games for cell phones and mobile phones. And today, here in Vegas, 20 years later, we are live in five states with a lot of the big operators in those states continue to grow.”

Olsson went on to note that despite the slow expansion of iGaming throughout the US, the company’s goal is one of ongoing expansion within the existing market.

He commented, “We’re hoping to be very successful here in the US, getting more protections in place as states open up and helping the states raise revenue without raising taxes.

“Obviously things are moving a little slow. We knew this year would be slow in particular. We’re confident in 2025 and beyond for many factors, and we believe more states are going to be open. So, we’re on our plan as the company being every regulated jurisdiction.”

States with legal iGaming access include Pennsylvania, Delaware, Nevada, New Jersey, Rhode Island, West Virginia and Connecticut.

However, other states have raised concerns that legal online gaming markets could potentially harm the brick-and-mortar industry.

This topic was discussed at length during a G2E educational breakout session, which was lead by Soft2Bet CBDO Martin Collins and politician and Fanatics lobbyist Brandt Iden.

Trade association Idea Growth recently published research that addresses a NERA study on the impact New Jersey iGaming has had on the state.

Idea Growth said that NERA’s findings were “erroneous” and were “found to be based on flawed and limited assumptions and analysis, severely underestimates the financial benefits iGaming brings to the State.”

The group went on to note that existing research backs up the claim that legal iGaming “does not cannibalize revenue from brick-and-mortar casinos or other entertainment sectors.”

Laura Mack

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