PrizePicks recruits comedian Drew ‘Druski’ Desbordes as brand ambassador
The actor will create new online content and co-branded merch.
North American daily fantasy sport (DFS) operator PrizePicks has signed an agreement with actor and comedian Drew ‘Druski ‘Desbordes.
Druski will join the company as its newest brand ambassador.
Per the terms of the deal, PrizePicks and Druski will work together to develop co-branded specialty merchandise, original online content, national ad campaigns and various engagement opportunities for the DFS community.
Druski said he is excited to work with PrizePick and to be a part of this year’s Inaugural Coulda Fest this fall in Atlanta.
He commented, “I’m fired up to work with PrizePicks, we’ve done some cool stuff over the years and I’m excited to keep it coming,” Druski said. “Coulda Fest is a celebration of Atlanta’s culture that brings us back to the special times in our city’s history with a night of music and comedy.
“This concept has never been done before, so I’m looking forward to bringing this vision to life, thanks in part, to the support from PrizePicks.”
PrizePicks is the title sponsor for Coulda Fest. The event will be held September 7 at Atlanta’s State Farm Arena.
PrizePick’s peer-to-peer fantasy sports title, PrizePicks Arena, has reached two million lineups since its initial launch. More than 100,000 players contributed to Arena surpassing this milestone since the game’s debut.
Arena gives players an opportunity to show off their skills by competing directly against other players and “builds on PrizePicks’ existing game and extends the second screen sports entertainment experience within the PrizePicks community.”
PrizePicks Arena is currently available in the US in Alabama, Tennessee, West Virginia and Wyoming.
PrizePicks recently appointed a new CEO in Mike Ybarra.
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