The Unit and XCLSV to collaborate in the US
The agencies will work on services such as PPC, SEO, social media, influencer marketing and website development.
The Unit has announced a strategic partnership with the New York-based XCLSV.
Through this deal, the pair will work on a number of services including PPC, SEO, social media, influencer marketing and website development, with the two agencies having previously collaborated on a project for the US affiliate brand ParlayMax.
By partnering with XCLSV, The Unit will hope to continue to strengthen its presence throughout the US, utilizing the fact that its new partner has hubs on the east and west coast of the country.
XCLSV have worked with iGaming and sports betting brands and specialize in creating “highly efficient and cost-effective user acquisition strategies,” which includes a number of features such as influencer strategy, campaign execution and in-person activations.
The Unit Head of Business Development & Account Management Mark O’Hare said: “The Unit has consistently exceeded expectations with our integrated approach to iGaming marketing, so we are delighted to strengthen our service offering in tandem with XCLSV, who share our vision and dedication to elevating our clients to new heights of success.
“XCLSV’s track record of success in North America speaks for itself, so we’re excited to see the synergy we’ll create as we work together and expand our presence in the territory.”
XCLSV Founder Zaire WIlliams added: “The Unit is an ideal partner in our mission to help our clients identify the values and experiences that make their brands relevant, unique and valuable to customers.
“Not only do their highly experienced team already have a foothold in the burgeoning North American market, but their expertise in SEO, PPC and social media management perfectly complements and bolsters our offering.”
In other marketing news, Xtremepush has partnered with Casino Time in Ontario to integrate its player engagement product suite into the operator’s platform.
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