Scientific Games partners with Gift & Go Platform delivered by Amazon
More than 1.5 million players are using the platform across five different lotteries.
Scientific Games has agreed a deal with Gift & Go, an on-demand gifting technology platform delivered and fulfilled by Amazon.
This platform has already been implemented by Scientific Games for the Arkansas Scholarship Lottery, Maine State Lottery, Maryland Lottery, Missouri Lottery and North Dakota Lottery to fulfill loyalty rewards for players.
This solution offers second-chance promotion and loyalty rewards players the chance to select non-cash prizes from 1,800 items in the platform’s ‘storefront,’ with gifts being delivered in less than two days compared to the traditional lottery fulfillment of two to four weeks.
Scientific Games will also use the Gift & Go platform to provide access to its second-chance promotions with several lotteries in the US.
Gift & Go Co-CEO and Founder Jon Reuben said: “Gift & Go is excited to expand our gifting on-demand solution to the lottery sector with a seamless platform that allows state lotteries to easily deliver the gifts their players love.
“It’s a real-time solution without additional cost or effort, which makes it perfect for lotteries.”
Scientific Games Senior Director of Digital Engagement Amy Warner added: “Through our new partnership, we’re thrilled to bring an enriched loyalty experience to our lottery customers, integrating the convenience and perks of Amazon seamlessly into our offerings.
“It’s a very enhanced ecommerce experience that provides choice, reliability, and value.”
This week has also seen Scientific Games agree a deal with the Kansas Lottery to provide its instant game management program, which will provide portfolio management and game planning services, data analytics, advanced logistics, licensed brand services, and retail sales and marketing support.
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