Dave and Buster’s customers can now bet real money on arcade games
The company currently has over five million loyalty members who could be eligible to play.
Dave and Buster’s has decided to join the multi-billion dollar online betting industry with its inclusion of social wagering through the Dave and Buster’s app. Customers can wager while their friends play different arcade games around the entertainment location. Loyalty members ages 18 and up will be allowed to go on the app and bet real money on basketball games, skeeball and more. The technology powering this new function is expected to be completed in the coming months.
The technology will be created by Lucra, a software development company that allows users to compete for real money in friendly competitions.
“We’re thrilled to work with Lucra to bring this exciting new gaming platform to our customers,” Dave and Buster’s SVP of Entertainment and Attractions Simon Murray said.
“This new partnership gives our loyalty members real-time, unrivaled gaming experiences and reinforces our commitment to continuing to elevate our customer experience through innovative, cutting-edge technology.”
Lucra’s skills-based games are not subject to the same licenses and regulations gambling operators face. Lucra is hesitant to use terms such as “bet” or “wager” to describe its games.
“We’re creating a new form of kind of a digital experience for folks inside of these ecosystems,” Lucra COO Dylan Robbins said.
“We’re getting them to engage in a new way and spend more time and money. We use real-money contests or challenges.”
Lucra states its app has been downloaded 150,000 times, facilitated more than one million contests on the platform and collected more than $20m of handle. Lucra was created in 2019 by Stanford graduates and classmates Robbins and Michael Madding. Robbins and Madding saw opportunity in legal sports betting, but instead focused their attention on friendly wagers instead of matchups and props. The company has raised about $14m in investments from the likes of billionaire investor Marc Lasry, athletes John Isner and Julie and Zach Ertz as well as the Raptor Group and SeventySix Capital.
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