Matchbook and FIRST Launch Brazil Platform Amid Regulatory Shake-Up
Matchbook has officially gone live in Brazil with the launch of matchbook.bet.br, partnering with FIRST – Best in Sports to enter one of the world’s fastest-growing regulated iGaming markets. The partnership blends Matchbook’s expertise in betting exchanges and fixed-odds betting with FIRST’s sportsbook platform, creating a product specifically designed for the Brazilian market.
As Brazil cements its status as a key growth market in the global sports betting landscape, the combined efforts of Matchbook and FIRST signal a long-term focus on delivering a compliant, high-integrity product tailored to the region.
What Does The Move Mean For Both Company and Country?
For FIRST, the Brazil rollout strengthens its growing presence across Latin America, a region where operators are increasingly seeking flexible sportsbook platforms that can be tailored to local regulations and market needs. The company has emphasized adaptable technology and real-time localization as key differentiators as betting markets continue to open and evolve.
Unlike European platforms retrofitted for Latin America, FIRST’s system was developed specifically for the region, tailored to local betting habits, payment methods, and sports culture. The platform offers a native Portuguese user experience, seamless real-time PIX integration, and dynamic odds models optimized for Brazilian football, covering competitions such as the Brasileirão, Copa do Brasil, and Série A–C regional leagues.
As Brazil’s sports betting and iGaming market continues to evolve, partnerships like this are poised to play a key role in setting industry standards and driving innovation in product offerings.
“Working with Matchbook on their Brazilian launch demonstrates what can be achieved when strong technology and a clear product vision come together. Brazil is a highly competitive and sophisticated market, and this project reflects our focus on delivering sportsbook solutions that are built for scale, compliance and long-term growth,” said Tom Light, CEO at FIRST-Best in Sports.
Big Changes Coming To Brazil Betting Markets
The partnership reinforces FIRST’s position as a leading sportsbook provider in Latin America, where over 35 operators already utilize its technology. Renowned for its modular design, rapid automation, and proven ability to boost GGR and player engagement, the platform allows operators to scale effectively while offering a fully localized experience.
The launch of Matchbook and FIRST in Brazil comes at a pivotal moment for the country’s sports betting market, which is experiencing rapid growth alongside evolving regulatory pressures.
With taxes on gross gaming revenue set to rise to 15 percent by 2028 under Complementary Law No. 224, operators will need agile, locally tailored platforms to remain competitive and compliant. By combining Matchbook’s betting expertise with FIRST’s region-specific technology, the partnership positions both companies to navigate these changes effectively, deliver a high-quality user experience, and support the continued growth of Brazil’s regulated market.
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