FBMDS & Novibet team up to target LatAm markets

March 12, 2024
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In a targeted move, the iGaming partnership will now offer a portfolio of online casino games in Mexico and Brazil.

Operator Novibet will now offer FBMDS games to new markets of online bettors in both Mexico and Brazil.

The partnership includes exclusive offering FBMDS’ video bingo games – including Plus 3, Bingo Blast, Multi Mega, and Viva Mexico – that are now available through Novibet subscriptions in the regions.  

Currently operating in 50 regions, Novibet services a range of iBetting enthusiasts worldwide, and it will be hoping to further impose its presence in the fast-developing LatAm markets by offering FBMDS’ games in two pivotal regions of the area.  

Fotini Matthaiou is the Casino Product & CRM Director at Novibet and commented on the collaboration, saying, “This strategic partnership with FBMDS represents a significant milestone in our mission to revolutionize the iGaming experience. By combining our strengths, we aim to set new standards and create exceptional entertainment for players in Mexico and Brazil.” 

With a combined population of 344.6 million people, Mexico and Brazil offer a huge demographic of potential consumers to which FBMDS can now offer their online betting solutions.  

Head of Operations at FBMDS, Mariana Tostes also expressed enthusiasm about the partnership, saying, “This collaboration with Novibet exemplifies our joint dedication to enhancing player’s experience and delivering products that captivate and excite the target audiences we operate on. Player’s gaming habits, profiles and preferences play a huge role in the creation, development and delivery of innovative products that are not only profitable to the player but also to our clients.” 

In January, Novibet also announced a partnership with B2B gaming supplier Push Gaming in Greece, further enhancing its European operations.  

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