EvenBet Gaming has launched its poker solutions through the Colombian sports betting operator, Betplay, which is owned by Corredor Empresarial.
Under the terms of the deal, Betplay will be home to EvenBet’s full suite of gaming products that include poker software.
The duo first formed its partnership last year and has worked to broaden its reach throughout Latin America, with a focus on Colombia’s growing iGaming market.
EvenBet Gaming CEO Dmitry Starostenkov explained that its collaboration with Betplay will aid the company in continued LatAm expansion.
He said, “Partnering with a premier brand like Betplay is an exciting opportunity for EvenBet Gaming as we further expand our footprint in Latin America.
“As one of the biggest sportsbooks in Colombia, Betplay has an outstanding reputation and reach with players. We look forward to powering the next phase of growth for their gaming business and increasing our presence in this key strategic market.”
Betplay Online Manager Daniel Arias said that the company is eager to extend its collaboration with EvenBet.
He commented, “The integration of EvenBet has significantly enriched our digital entertainment offering. We are committed to further expanding our content portfolio and offering customers an exciting range of products.”
LatAm Sales Manager Manuel Jiménez commended Betplay for its commitment to offering poker to players throughout the region.
He said, “It is gratifying to see the steady growth of the poker vertical in Betplay's operation since our solutions went live on their platform.
“Colombia now has an operator offering the country's main iGaming poker network, allowing players of all levels to rely on a solid, responsible, and recognized brand backed by the Colombian regulator, Coljuegos.”
