Aristocrat Leisure names Matthew Primmer as new CPO

February 29, 2024
By
Leer en Español

Primmer will be based in Las Vegas and join the Executive Steering Committee.

Aristocrat Leisure has appointed Matthew Primmer to step into the role of Chief Product Officer (CPO). Primmer, who is currently based in Las Vegas, will join the company’s Executive Steering Committee as part of his new position.

Primmer will remain based in the Las Vegas office.

Primmer takes on this new role with nearly 20 years of gaming industry experience. His history with the company goes back a decade. During his 10 years with Aristocrat, he has served in several leadership roles in both Australia and the US.

Prior to joining Aristocrat, he served as Ainsworth Game Technology’s Product Marketing Manager. He also held roles with United Technology Services and Shuffle Master, where he functioned as CEO and as a sales executive respectively.

Aristocrat CEO and Managing Director Trevor Croker took a moment to welcome Primmer to the executive team.

He commented, “Over the past decade, Matt has made a strong contribution to building and extending Aristocrat’s global product leadership, fostering our outstanding creative and technical talent, championing D&D (design and development) and placing customer needs at the center of our product strategy.”

Croker went on to commend Primmer for his achievements within the gaming industry and said that his skillset will continue to be an asset to the company.

He said in closing, “Matt’s appointment brings additional, proven gaming experience to the executive team.

“In his new role Matt will help us maintain an enterprise view of product strategy as our business grows to encompass a broader range of product verticals, while also ensuring the most effective allocation of D&D investment.”

State-by-State

Product Spotlight

Konami

Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.
GA HUDDLE #089

Brian Uran - AI has shown casinos new ways to think about business

GA HUDDLE #088

Adam Wexler: PrizePicks almost went out of business during Covid - but now...

Roughly six years after speaking to Gambling Insider as an upcoming start-up, PrizePicks CEO Adam Wexler joins the Huddle to reflect on huge growth since - which almost ground to a halt during the Covid-19 pandemic.

We cover:

- Entrepreneurship, regulatory changes and the pandemic

- Offering a different customer experience and differentiating by product

- Fantasy sports being strong enough without sports betting

- Barriers to entry in the fantasy market

- Opposition from FanDuel and DraftKings

- Targets, plans and the Philippines

- US markets and the future of fantasy


Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

gga
The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
GA
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
terre
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
andrew
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.