Aristocrat Leisure names Matthew Primmer as new CPO

February 29, 2024
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Primmer will be based in Las Vegas and join the Executive Steering Committee.

Aristocrat Leisure has appointed Matthew Primmer to step into the role of Chief Product Officer (CPO). Primmer, who is currently based in Las Vegas, will join the company’s Executive Steering Committee as part of his new position.

Primmer will remain based in the Las Vegas office.

Primmer takes on this new role with nearly 20 years of gaming industry experience. His history with the company goes back a decade. During his 10 years with Aristocrat, he has served in several leadership roles in both Australia and the US.

Prior to joining Aristocrat, he served as Ainsworth Game Technology’s Product Marketing Manager. He also held roles with United Technology Services and Shuffle Master, where he functioned as CEO and as a sales executive respectively.

Aristocrat CEO and Managing Director Trevor Croker took a moment to welcome Primmer to the executive team.

He commented, “Over the past decade, Matt has made a strong contribution to building and extending Aristocrat’s global product leadership, fostering our outstanding creative and technical talent, championing D&D (design and development) and placing customer needs at the center of our product strategy.”

Croker went on to commend Primmer for his achievements within the gaming industry and said that his skillset will continue to be an asset to the company.

He said in closing, “Matt’s appointment brings additional, proven gaming experience to the executive team.

“In his new role Matt will help us maintain an enterprise view of product strategy as our business grows to encompass a broader range of product verticals, while also ensuring the most effective allocation of D&D investment.”


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