Caesars Entertainment has expanded its reach into one of the largest iCasino markets in the US, with a key acquisition and partnership.
An acquisition of the operations of WynnBet’s Michigan iGaming business, alongside a long-term extension of iGaming market access rights with the Sault Ste. Marie Tribe of Chippewa Indians, has been agreed subject to regulatory approvals.
Through this deal, Caesars gains access to the Sault Tribe’s iGaming skins, which enable it to operate additional digital brands in the Great Lake State.
Additionally, existing WynnBet customers will be transitioned to Caesars’ Michigan iGaming platform, pending regulatory approvals.
Caesars Entertainment SVP & Chief iGaming Officer Matt Sunderland said: “As we continue to grow our iGaming franchise, the assumption of WynnBet’s iGaming operations in Michigan allows us to tap into a significant market and customer base, providing a crucial step forward in growing our digital products and offering players more ways to play.
“We are honored to work with the Sault Ste. Marie Tribe of Chippewa Indians and look forward to growing with them in Michigan.”
Sault Ste. Marie Tribe of Chippewa Indians Chairman Austin Lowes added: “It was paramount that our next partner in iGaming possessed both expertise in the US iGaming market and a history of strong partnerships in Indian country. We believe we found that with Caesars and look forward to being part of their new iCasino offering.”
This news comes just over a week after it was announced that WynnBet was no longer going to be offering online sports betting services in Massachusetts, as well as a number of other states.
