Lottery.com has completed the strategic acquisition of SportLocker, rebranded as Sports.com.
This deal is a key step in Sport.com’s strategy to introduce a service that blends sports and social with a platform that aims to combine a variety of features including 24-hour sport news coverage, live streaming, among other things.
Lottery.com’s initial focus is to roll out Sports.com in the USA and Europe, alongside concentrated efforts in the Middle East, before extending its reach to other regions.
Sports.com President, Majed Al Sorour, said: "I am thrilled to lead Sports.com into a new era where technology and passion for sport converge to create unparalleled experiences for fans worldwide. Our vision is to revolutionize fan engagement, making every moment more interactive, accessible, and engaging.
"Supporting Sports.com at this transformative stage, I look forward to leveraging my experience to catalyze growth, innovation, and community building in the sports and technology landscape."
Lottery.com CEO and Chairman Matthew McGahan added: “This acquisition is of great strategic importance to our group and we are delighted to unveil Sports.com to the world with a revolutionary vision that will transform how fans engage with sports.
"By integrating SportLocker's robust MNO partnerships, localized content services and community-focused features with enhanced content and technology, we are creating a dynamic ecosystem where fans can not only consume sports, but also connect and create in ways never before offered to the mass of sports fans worldwide.
“We are positioning Sports.com to offer sports fans an unparalleled year-round experience. The introduction of our media platform is just a glimpse of how we intend to bring fans closer to the sports they love.”
Back in December, Lottery.com announced it had secured new investor funding, securing additional funding through a placement agent agreement with Univest Securities.
