Scout Gaming Group and bet365 launch Daily Lineups in North America

January 25, 2024
By
Leer en Español

The free-to-play games are part of an extended partnership between the two companies.

Operator bet365 has developed its partnership with Scout Gaming Group, bringing the fantasy sports provider's products with it in the expansion of its free-to-play Daily Lineups games, which are coming to North America for the first time.  

The companies already have partnerships across several continents, with examples including the launch of free fantasy football games in the UK in July. A spokesperson from bet365 described the partnership as “exciting,” calling Scout Gaming Group “a veteran leader in fantasy sports." 

“Their robust range of technologies, products and services will play an instrumental role as we expand our fantastic free-to-play Daily Lineups for our eligible bet365 customers,” they added. 

Free-to-play games have been shown as useful tools for creating user engagement, retention and acquisition. In January for example, DraftKings partnered with TUMS and Desus Nice to create the free-to-play game Prop Bites, giving players the opportunity to win cash prizes while making food selections during the Super Bowl. Meanwhile, PrizePick launched a free version of its game in November, with the intention “to reach sports fans who may not already be familiar with PrizePicks." 

The Daily Lineups game will allow players to build teams and challenge others in sports including football and basketball. Points are then built based on the player's in-person performance, with bonus bets and cash able to be won. 

On the game, Scout Gaming Group CEO Niklas Jönsson said, “We’ve now brought to market, [a] fully localized and highly competitive free-to-play product in a region where there is considerable competition... We are very much looking forward to measuring the results with bet365 and ensuring the products deliver on their tremendous potential and the vision of the partnership to bring engagement and excitement to users.” 

The game can currently be accessed in Virginia, New Jersey, Ohio, Colorado and Louisiana.  

State-by-State

Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.
GA HUDDLE #087

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!
GA HUDDLE #086

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

10-11-From-the-top
From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
12-GA-MAR-10-year-v2
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
16-18-IGA-Preview
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
20-22-GA-Mar-888-Holding-article
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.