Underdog Sports has announced a partnership with McConnell Golf as part of its application for a sports betting licence in North Carolina.
Sports betting is due to go live in the Tar Heel State after the Super Bowl, according to the North Carolina State Lottery Commission Chair, Ripley Rand, back in December.
So far, Underdog will be one of nine operators to submit applications to the North Carolina State Lottery Commission to offer sports betting in the state, which also includes recently Fanatics.
McConnell Golf owns and operates Sedgefield Country Club, which has appointed Underdog to host, manage, operate and support the Underdog-branded online gambling services in the state.
Underdog Sports Founder and Co-CEO of Underdog Sports Jeremy Levine said: “Underdog is thrilled to launch our betting games in North Carolina in partnership with McConnell Golf.
“We’ve spent the last four years building our own technology so we can give sports fans in America new and different ways to enjoy the sports they love. We’re excited to be able to offer that to North Carolinians and look forward to evolving the experience with them.”
McConnell Golf COO Christian Anastasiadis added: “We too believe in thinking differently and challenging the status quo, and there is a lot of star power behind the Underdog Fantasy app.
“I truly believe we found the right partner.”
In recent weeks, Underdog Fantasy has partnered with fraud prevention platform Sift to increase the safety of online players and prevent fraud.