FanDuel Group has announced that four-time Super Bowl Champion Rob Gronkowski will be heading to Super Bowl LVIII for a sequel to last year’s Kick of Destiny.
Gronkowski will make his way to Las Vegas where he will attempt to successfully make a field goal just before kick-off to the Super Bowl, after missing before last year’s edition.
Alongside this, FanDuel is offering customers the chance to make a free pick on whether they think Gronkowski will make the kick or not through its sportsbook app, and those who pick correctly will win an equal share of $10,000,000 in bonus bets.
The ad campaign shows Gronkowski trekking through a desert haunted by last year’s miss, when an unlikely coach comes to rescue him. John Cena and Carl Weathers feature in the campaign.
Rob Gronkowski himself said: "I can't lie, when I missed the Kick of Destiny during last year's Super Bowl, it was devastating. I told the team at FanDuel I knew I could do better and needed a shot at redemption this year.
"I'm going to show America I can make that kick, even with all the pressure of doing it live in front of the entire country. No wind is going to stop me, and we're going through the uprights this year for everyone who picks that I'm going to make the kick."
FanDuel Executive Vice President of Marketing, Andrew Sneyd, added: "Last year's Kick of Destiny campaign saw tremendous engagement from our customers as they were captivated with what would happen during our live Super Bowl commercial.
"With the introduction of the Make or Miss free pick function and Rob's desire for redemption, this year will be even more exciting for FanDuel customers. Rob is an authentic embodiment of the FanDuel fan - passionate, entertaining, and trailblazing - and we're ready to make history.. .again."
