Rob Gronkowski returns for FanDuel’s 2024 Super Bowl 'Kick of Destiny 2'

January 9, 2024
Leer en Español

FanDuel customers have the chance to win a share of $10m in bonus bets.

FanDuel Group has announced that four-time Super Bowl Champion Rob Gronkowski will be heading to Super Bowl LVIII for a sequel to last year’s Kick of Destiny. 

Gronkowski will make his way to Las Vegas where he will attempt to successfully make a field goal just before kick-off to the Super Bowl, after missing before last year’s edition. 

Alongside this, FanDuel is offering customers the chance to make a free pick on whether they think Gronkowski will make the kick or not through its sportsbook app, and those who pick correctly will win an equal share of $10,000,000 in bonus bets. 

The ad campaign shows Gronkowski trekking through a desert haunted by last year’s miss, when an unlikely coach comes to rescue him. John Cena and Carl Weathers feature in the campaign. 

Rob Gronkowski himself said: "I can't lie, when I missed the Kick of Destiny during last year's Super Bowl, it was devastating. I told the team at FanDuel I knew I could do better and needed a shot at redemption this year.  

"I'm going to show America I can make that kick, even with all the pressure of doing it live in front of the entire country. No wind is going to stop me, and we're going through the uprights this year for everyone who picks that I'm going to make the kick."   

FanDuel Executive Vice President of Marketing, Andrew Sneyd, added: "Last year's Kick of Destiny campaign saw tremendous engagement from our customers as they were captivated with what would happen during our live Super Bowl commercial. 

"With the introduction of the Make or Miss free pick function and Rob's desire for redemption, this year will be even more exciting for FanDuel customers. Rob is an authentic embodiment of the FanDuel fan - passionate, entertaining, and trailblazing - and we're ready to make history.. .again."   


Product Spotlight


Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.

The top 5 properties that changed Las Vegas

Regular Gaming America contributor Oliver Lovat joins Tim Poole on the Huddle to discuss his 5 properties that changed Las Vegas - giving every resorts an influence rating out of 10. The question is: do you agree?

Peter Schoenke - Sports betting is here... but fantasy sports keeps growing

Peter Schoenke joins Tim Poole on the Huddle to discuss all things fantasy sports. His brand, RotoWire, is at the intersection of the affiliate and fantasy worlds, generating revenue from subscriptions, providing APIs to operators and via affiliate marketing. We discuss:

Within the states of Florida and California, Tribal gaming finds itself in a fascinating position. In Florida, only the Seminole Tribe, and Hard Rock, can provide mobile sports betting, with continued legal challenges f...

Viewpoints: Discussing the use of player loyalty programs
Industry experts answer Gaming America's burning questions on all things related to Tribal operators and player loyalty programs, including Rymax, CasinoTrac, OIGA, Mohegan and Choctaw Nation of Oklahoma.
Sports betting regulation in Brazil: What can we expect?
Mattos Filho's Fabio Kujawski speaks to Gaming America about the uncertainty surrounding Brazil's roadmap to regulation and the need for a singular gaming authority.
Going private: Gaming's new standard?
A state of neo-IPO: Gaming America investigates, as more and more companies come off the public market.
Soloviev Group CEO: Moving to New York
The Soloviev Group, in collaboration with Mohegan, continues to wait on the NYGC for approval on its Freedom Plaza project. Gaming America spoke with Soloviev Group CEO Michael Hershman to learn more.